The term “Average ticket” is also known as “Average Sales Ticket” or the abbreviated “AVT.”. Most merchant account applications require this dollar amount from merchants. With all items included in a typical final sale, their average dollar amount represents the “Average Ticket”. This provides vital information to processors, who can then make a judgement when rating how much of a risk the merchant is to them. With sales amounts being quite different, it’s often difficult for a merchant to arrive at this average ticket amount, particularly those who are just starting out. Quite often processors need only an estimate, not the exact figure.